Owais Rafique, founder of ORA, has always had hospitality at the center of his career. After graduating in Hotel Management from George Brown College and working in hotels for a decade himself, Owais developed a deep understanding of how luxury properties operate and what today’s guests value most. That foundation gave him an insider’s perspective on service, guest experience, and brand standards - knowledge he now applies to strategic marketing and content creation for some of the world’s leading hotels.

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Over 13 years, Owais transitioned from hospitality operations into creative media, building an agency that bridges hotel expertise with world-class photography, videography, and marketing strategy. He has worked with renowned hotel groups like The Ritz-Carlton, St. Regis and W Hotels, always focused on capturing not just the look but the feeling of luxury hospitality and telling a unique story through visuals.

Owais has also been recognized among Toronto’s Top 10 Food Photographers since 2021 and a guest speaker for numerous schools as well as PPOC (Professional Photographers of Canada). Outside of work, he enjoys travel, Spartan races, snowboarding, and exploring cultures and cuisines alongside his wife, son, and two dogs.