Who We Are

Owais Rafique Agency is a luxury hospitality content and marketing agency specializing in hotel photography, videography, food and beverage storytelling, and brand films for luxury hotels and restaurants in Toronto, Tampa and Miami.

We partner with high end hospitality brands to create strategic visual ecosystems that combine cinematic videography, refined photography, and brand aligned content production designed to elevate positioning, increase guest engagement, and support booking conversion.

Our expertise spans luxury hotel photography, hospitality videography, restaurant content production, and full scale F&B brand storytelling.

We do not simply capture visuals. We design visual strategy for luxury hospitality brands.

Luxury Hotel Photography and Videography

We specialize in high end hotel photography and cinematic hotel videography tailored for luxury properties.

Our team produces:

Luxury hotel brand films
Food and beverage photography and videography
Cocktail and bar storytelling through visuals
Restaurant promotional videos
Lifestyle and experiential hospitality films
Social first short form video content
Pre opening and hotel launch content
Website hero videos and campaign assets

Each production is aligned with brand pillars, guest personas, ADR positioning, and long term marketing objectives.

Luxury hospitality today requires both powerful photography and immersive video storytelling. Hotels need imagery that captures atmosphere and films that communicate experience. We deliver both

Owais Rafique, founder of ORA, has always had hospitality at the center of his career. After graduating in Hotel Management from George Brown College and working in hotels for a decade himself, Owais developed a deep understanding of how luxury properties operate and what today’s guests value most. That foundation gave him an insider’s perspective on service, guest experience, and brand standards - knowledge he now applies to strategic marketing and content creation for some of the world’s leading hotels.

Over 13 years, Owais transitioned from hospitality operations into creative media, building an agency that bridges hotel expertise with world-class photography, videography, and marketing strategy. He has worked with renowned hotel groups like The Ritz-Carlton, St. Regis and W Hotels, always focused on capturing not just the look but the feeling of luxury hospitality and telling a unique story through visuals.

Owais has also been recognized among Toronto’s Top 10 Food Photographers since 2021 and a guest speaker for numerous schools as well as PPOC (Professional Photographers of Canada). Outside of work, he enjoys travel, Spartan races, snowboarding, and exploring cultures and cuisines alongside his wife, son, and two dogs.

Meet Owais

Our Team

Meet The Team

Tania

Lead Photographer

Ishaan

Market Research Analyst

Jaimie

Talent Acquisition

Miles

Cinematographer

Mila

Photographer

Together, we combine creativity, strategy, and technology - blending human artistry with AI-driven insights - to craft hospitality marketing campaigns that inspire and convert.

Food and Beverage Content for Luxury Hospitality

Food and beverage storytelling is central to modern hotel marketing.

We are recognized for elevated food photography, cocktail photography, and F&B videography created specifically for luxury hotel restaurants, rooftop bars, fine dining programs, and curated culinary experiences.

Our F&B work supports:

Hotel marketing campaigns
Seasonal menu launches
Beverage program positioning
Social media growth
Influencer and PR campaigns
Paid advertising content
Website conversion optimization

We create complete visual libraries that include both photography and video assets so hospitality brands can maintain consistency across all channels.

Hotel Launch and Pre Opening Content Partner

We work closely with new hotel developments and rebranding initiatives as a long term content and video production partner.

For hotel openings, we build:

Foundational photography libraries
Brand defining hotel launch films
Executive and culinary storytelling
F&B introduction content
Social media rollout campaigns

Our role is to serve as a strategic hospitality content partner, not a one day production vendor.

Our Philosophy

Luxury hospitality marketing requires more than beautiful imagery.

It requires strategic photography, cinematic videography, and intentional storytelling aligned with brand identity and guest psychology.

Owais Rafique Agency exists to help luxury hotels and restaurants create photography and video content that feels timeless, immersive, and commercially effective.

We do not create content for volume. We create brand defining hospitality films and visuals for properties that aim to lead their market.

Let's Elevate Your Brand

If you’re a hotel General Manager, Restaurant Owner, or Hospitality Marketing professional, ORA is your partner for luxury marketing, AI-powered campaigns, influencer partnerships, and UGC strategies that increase visibility, attract high-value guests, and strengthen brand presence.

Change starts here, are you in?

Connect with us